GREG ANDRESKI
CREATIVE ENTHUSIAST
- branding statement -
Versatile and innovative Art Director, with 20+ years of experience translating brand vision into
compelling visual narratives. Proven track record of delivering high-impact creative solutions across various platforms, from traditional print to digital media. Known for a strong creative vision and delivering impactful creative materials. Adept at leading cross-functional teams and collaborating with clients to bring artistic concepts to life. Keen eye for detail, strong strategic thinking, talent development, and a passion for pushing the boundaries of visual storytelling.
- portfolio -
- competencies -
ART DIRECTION
-
Supervise, shape and guided creative paths
-
Collaborate with internal project stakeholders to ensure alignment
-
Implement concepts, guidelines and strategies
-
Assist accounts and management team in preparing a suitable strategy
for plan execution -
Preside over client meeting with the creative team
BRAND IDENTITY
-
Develop and execute comprehensive brand strategies that increase
brand awareness -
Define brand positioning, messaging, and visual identity, ensuring consistency
across all communication channels -
Conduct market research and competitor analysis to identify trends, consumer preferences, and competitive positioning
TEAM DEVELOPMENT
-
Provide leadership and supervision of all creative personnel
-
Cultivate an environment of mentoring and support
-
Determine metrics for creative team and vendor performances
-
Define roles to ensure a clear path for success
-
Define training programs
-
Cross-functional team building